Packaging and Printing
The packaging and printing industry mainly serves downstream industries such as fast-moving consumer goods, electronic products, pharmaceuticals, and logistics. The main scenarios include:
1. Premium gift boxes and consumer electronics packaging (premium printing)
Application scenarios: smartphone box, cosmetics set box, high-end liquor/tea gift box, health product packaging.
Craft features: Pursuing the ultimate visual and tactile texture. High end specialty paper and grey board paper are usually used, combined with complex post-processing techniques such as hot stamping/silver stamping, UV local polishing, embossing/indentation, and laminating.
Industry pain points: High structural design requirements (shock and drop resistance), and extremely high color consistency requirements for large-area spot color printing.
2. Label and Adhesive Printing (Functional Printing)
Application scenarios: food and beverage labels, daily chemical product bottle labels, logistics barcode labels, drug anti-counterfeiting labels.
Process features: Adopt flexographic printing, gravure printing or digital printing. Special functions such as waterproofing, oil resistance, friction resistance or easy tearing, anti-counterfeiting, etc. are required.
Industry pain points: adaptability to automatic labeling of label rolls and tapes, as well as fast delivery capabilities for small and multiple batches.
3. Foreign trade and e-commerce transportation packaging (industrial packaging)
Application scenarios: High strength corrugated cardboard boxes, honeycomb cardboard, airplane boxes, e-commerce express packaging.
Process characteristics: Mainly using watermark (flexographic printing) or offset mounting paper, with a focus on the compressive strength, durability, and cost control of packaging.
Industry pain points: Relatively weak profit margins, extremely dependent on large-scale production and refined warehousing and logistics management.
2、 The Four Core Pain Points of the Packaging and Printing Industry
If you are preparing to collaborate with companies in this industry or are empowering digitalization/business for this scenario, the following pain points are the most concerning for this industry:
Pain point one: Difficulty in color management ("what you see is not what you get")
Different batches of paper, ink, and printing machines can all cause color deviation. Customers have almost strict requirements for brand colors (such as "Coca Cola Red"), and how to achieve standardized color management is the core.
Pain point 2: The subsequent processes are complex, and production scheduling and pricing are extremely complicated
Printing is just the first step, followed by more than ten processes such as die-cutting, hot stamping, box pasting, and assembly. This leads to extremely complex BOM (Bill of Materials), making it difficult for traditional ERP to accurately calculate costs and schedule production.
Pain point three: Orders show a trend of "multiple varieties, small batches, and urgent delivery"
Affected by e-commerce and personalized consumption, the number of large orders that used to be hundreds of thousands has decreased, while the number of customized orders that were thousands or even hundreds has increased. This places extremely high demands on manufacturers' ability to quickly sample and change versions.
Pain Point Four: Environmental Protection and Compliance Pressure
The control of VOCs (volatile organic compounds) emissions, the application of water-based ink, and the replacement of green biodegradable materials are the environmental hard indicators that printing enterprises must face.
3、 Industry Transformation Trends: Digitization and Intelligence
Currently, excellent packaging and printing enterprises such as "Henglida" are generally transforming towards the following directions:
Intelligent typesetting and layout: Utilizing AI algorithms to automatically combine different orders on limited paper, minimizing paper scraps waste (paper costs account for 50% -60% of total costs).
Intelligent factory (MES system): Introducing a production execution system to monitor the real-time startup rate, vehicle speed, and number of printed sheets of the printing machine, achieving full process traceability of production.
The introduction of digital printing technology: filling the gap of traditional offset printing, without the need for plate making, printing from one sheet, perfectly solving the needs of small batches and personalized customization.
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